Joe Flores has dedicated his life to supporting youth athletics and education in West Texas. Joe's family moved to Monahans, Texas, in 1982, where he grew up recognizing his father, Joby Flores, as a passionate advocate for high school football and athletics. Inspired by his father's dedication, Joe graduated from Monahans High School in 1994 and went on to play basketball at Angelo State University, where he earned his degree in 1999.
Joe began his coaching career in 1999 in Pecos, Texas, where he served until 2005—his longest tenure at a school district. He continued his coaching journey in Fort Stockton (2005), Odessa Permian (2007), and Midland High School (2011-2013). After years in athletics, Joe transitioned into a new career with Texas Farm Bureau Insurance in 2013.
In 2019, Joe’s father, Joby Flores, passed away. In 2020, driven by his father's legacy and his own passion for athletics, Joe founded the 33 Lead Foundation. The foundation aims to provide scholarships and support for student-athletes in West Texas, continuing the work that his father so dearly loved. Today, Joe remains deeply connected to his community and works tirelessly to ensure young athletes have the resources and encouragement they need to succeed both on and off the field.
Lana Flores has been a pillar of support for her husband, Joe Flores, in all of his endeavors, from his coaching career to the founding of the 33 Lead Foundation. As the foundation's treasurer since its inception, she has played a crucial role in overseeing its financial operations, ensuring scholarships and programs are available for West Texas student-athletes.
Lana graduated from Monahans High School in 1994 and married Joe in 1998. Together, they have raised three children while actively contributing to their community. Since 2014, Lana has enjoyed a successful career as a realtor, balancing her professional life with her commitment to her family and the foundation.
Lana’s unwavering support has been key to Joe’s success, whether during his coaching career or in helping him launch the 33 Lead Foundation. Her dedication ensures the foundation continues to honor the memory of Joby Flores and impact the lives of young athletes in their community.
Armando Flores serves as the vice president of the Joby Flores 33 Lead Foundation and the baby brother of the foundation’s namesake.
“Joby was the epitome of what a big brother should be towards his siblings. He watched from a distance and only offered advice when he knew it was important and always seemed to be spot on in my life. Joby had a fondness for making people feel good about themselves and letting people know that what they did mattered,” he said.
Joby transferred the same qualities over to his love of sports where he praised both students for being a part of something bigger than themselves and praised the coaches and educators who took on a role helping to instill qualities to those they coach that will carry over to their every day life.
Flores serves on the board to carry on the legacy of the important bonds and roles both students and coaches share and how the relationship between the two can prove positive when traveling through the ups and downs of this thing called life.
Brenda Bustamantes is a dedicated educator, leader, and advocate for children and families, currently serving as the secretary on the board of directors for the 33 Lead Foundation. With 24 years of teaching experience, Brenda has made an indelible impact in every educational environment she’s worked in. A proud alumna of the University of Texas at Arlington, where she earned her Bachelor of Arts in English, Brenda furthered her education with a Master’s in Educational Leadership and Policy Studies, also at The University of Texas Arlington. Committed to lifelong learning, she is in the process of applying for graduate school to begin her doctoral studies, aiming to continue advancing educational policies and best practices with a Doctor of Philosophy (Ph.D.) in Educational Leadership Policy.
Throughout her career, Brenda has worn many hats, including 11 years of coaching middle school softball and competitive cheerleading, where she not only developed athletes’ skills but also mentored students on discipline, teamwork, and resilience. Her career in education has taken her across several districts, from Fort Worth ISD to Osceola County Schools in Florida, where she spent 17 years, and currently to Ector County ISD in West Texas. Brenda's diverse experience in both urban and rural school districts has given her a unique perspective on the needs of students, teachers, and communities.
Beyond her role in the classroom, Brenda’s heart for service extends internationally. For several summers, she has traveled to Honduras, where she works with the Generous Grace and Vine Church Ministries to build an orphanage for children in need. Through this work, Brenda provides direct support, contributing not only her time but her leadership in shaping the lives of vulnerable children. Her upcoming project, “Shoes for Change,” exemplifies this dedication, as she leads an initiative to gather shoes for orphans in Tacoa, Honduras. The shoes will be personally delivered by Brenda in July 2025, further solidifying her commitment to making a difference beyond her local community.
Brenda is also a cornerstone of leadership at Edward K. Downing Elementary School, where she serves as a Multi-Classroom Leader (MCL), teaching English and Language Arts to 5th graders while also coaching and mentoring fellow teachers. Her responsibilities go beyond instruction; she takes an active leadership role as the Gifted/Talented Ambassador, LEAP Team Committee Member, and AVID Site-Based Team Member, where she influences the strategic direction of her campus, ensuring high standards of education for all students.
Her passion for leadership in education is matched by her dedication to her own family. Brenda’s daughter, Miranda, 29, resides in Orlando, Florida, where she is a kindergarten teacher and a vital part of her church’s youth ministry and music ministry. Miranda’s career and community involvement are a reflection of the strong values of education and service that Brenda has instilled in her children. Brenda’s son, Brock, 17, is currently excelling as a student at Monahans High School while simultaneously pursuing his LVN (Licensed Vocational Nurse) certification at Odessa College. Brock is set to graduate from both high school and the LVN program in May 2025, a testament to his dedication and his mother’s guidance.
Brenda’s multifaceted career and personal life reflect her core belief that education, service, and leadership are powerful tools for change. Whether she’s building programs in schools, mentoring teachers, advocating for underserved communities, or caring for her own children, Brenda continues to leave a lasting impact wherever she goes.
Christian Chavez is a proud West Texan, entrepreneur, and dedicated board member of the 33 Lead Foundation. With over 18 years of involvement in athletics, Christian has served in various capacities. These include student athletic trainer at the high school and collegiate levels and active member of the Monahans Sports Boosters. His deep commitment to sports and community service provides a strong foundation for his work with the 33 Lead Foundation.
Christian is a leader in the oil and gas construction industry and is known for his professional achievements and contributions to safety. As the HSE Director for HZ Services, he oversees complex construction operations, ensuring adherence to best safety protocols and hazard management practices. Additionally, his role as the President and founder of CMC Fire and Safety demonstrates his commitment to providing essential fire extinguisher services and safety solutions to businesses and homes throughout the region. Christian is supported by his wife, Jessi Chavez, whose encouragement and partnership have been essential to their professional and personal journey. Together, they are active community members, contributing to its growth and well-being.
Christian's commitment to empowering future generations is evident in his professional and community endeavors. As a Ward County Chamber of Commerce member, he actively fosters economic growth and community development in West Texas. His dedication to leaving a lasting impact on both the industry and the region is a testament to his leadership and vision.
Jessi Chavez has dedicated her life to athletic training and supporting young athletes, both in her professional career and as a board member of the 33 Lead Foundation. A Del Rio native, Jessi graduated from Del Rio High School in 2011, where she served as a student athletic trainer for all four years. She continued her education at Howard Payne University, volunteering with the International Sports Federation, which took her overseas to Malaysia in the summers of 2013 and 2014. Jessi graduated from Howard Payne in 2016 and immediately began her athletic training career as an assistant athletic trainer in Del Rio.
She further honed her skills working at a local charter school until 2018, then moved to Brownsville to continue pursuing her passion as an athletic trainer. In 2019, she returned to Del Rio as the head middle school athletic trainer at Del Rio Middle School. In February 2022, Jessi moved to West Texas to be closer to her husband and took a position at West Texas Orthopedic. However, her love for working with student-athletes led her to pursue a new opportunity, landing her current role as an athletic trainer in Monahans in July 2022.
Jessi and her husband married in June 2022, and they are eagerly expecting their first son in November 2024. The two support each other wholeheartedly in their professional careers, creating a strong foundation of shared goals and mutual encouragement. As a board member of the 33 Lead Foundation, Jessi’s experience and passion help drive the organization’s mission to empower young athletes in West Texas.
Keith Balderaz is a distinguished member of the 33 Lead Foundation board, bringing a wealth of experience from both the sports and business sectors. A standout all-state high school player from Monahans, Texas, Keith earned a scholarship to Eastern New Mexico University (ENMU), where he excelled as a key player in the bullpen for the Greyhounds. During his collegiate career while studying communications and media, he set multiple school records on the baseball field, including becoming the all-time career saves leader, recording the most saves in a single season, and achieving the lowest earned run average. Transitioning from athletics to a successful career in the oil and gas industry, Keith has dedicated over 15 years to serving the West Texas community. He currently holds the position of Business Development Manager at O.T.A. Environmental, a company committed to helping clients reduce their emission footprints and promote a cleaner Permian Basin. In addition to his professional endeavors, Keith is the founder and director of KBALL Biomechanics and Player Development Academy. He employs validated training techniques to enhance athletic performance and actively volunteers on local baseball boards, contributing to the structuring of gameplay and providing mentorship to players and coaches. As the media director for the 33 Lead Foundation, Keith is passionate about the vital role that coaches, athletes, and their supporters play in shaping future generations.
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